Write a 1 page essay on EasyJet plc (airline strategy report).
Its technology is at a strong point though there is need for improvement with constant growth of new technology (Simister 2011). Threat of entry is very low compared to heavy budget connected to airline demands. Globalization is providing the company with new opportunities for new markets allowing the company expands through different nations. EasyJet has a great potential of growth within the airline industry because of its ability to operate in small airports where other airlines in these airports is very low (Bamber et al. 2009).
The diagram above indicates that EasyJet is in a favorable position giving it the ability to take up a growth strategy which is aggressive. It is evident that the airline is operating in a stable and attractive industry giving it competitive advantages coupled with significant financial strength.
From the above analysis, it is quite evident that EasyJet strategy is adequate in relation to the airline industry market demand. However, there are several issues that the company needs to address to strengthen its strategies. The following recommendations are necessary.
There is need for EasyJet to expand its geographical market to other market apart from its concentration in Europe and countries near Europe. By so doing the company will be able to capture low cost airline demand especially in developing countries.
In order to increase its competition in the low cost airlines, it is important for EasyJet to improve its facilities of operating the flights. Improving its facilities will provide the airline with opportunities to operate better in markets.
Even in establishment of low cost flights, EasyJet need to create different boarding classes to fit a wide segment of its target market. For instance, businessmen prefer business class while travelling which cannot be the same case for other individuals.
The company can engage its customer through offering group discounts for customer travelling as group. For
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more