Visit the website for www.centrum.com. Examine the website and answer the following questions:
2a. Describe three market segments that Centrum targets. Be specific.
2b. Choose any three of their products and describe their value proposition (p 9)
2c. Do we need or want Centrum vitiamins? Explain your answer.
2d. Examine the link at the top of the home page www.centrum.com/find-your-centrum . What is the value of this to consumers? What is the value to Centrum?
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