View the videos “Supply Chain Design at Crayola,” “Continental Tire: New Manufacturing Plan Decision,” and “Starwood: Supply Chain Strategy” (available through the MyOMLab link on the left

View the videos “Supply Chain Design at Crayola,” “Continental Tire: New Manufacturing Plan Decision,” and “Starwood: Supply Chain Strategy” (available through the MyOMLab link on the left-side navigation). Then, using the content of these videos and examples from your professional experience, address the following:

• How do supply chain design, logistics (degree of ownership, facility location, mode of transportation, capacity, and cross-docking), and integration meet the competitive priorities of these companies? How can these elements be measured and properly implemented into a viable supply chain?
• Share thoughts on sustainability opportunities for these featured companies. How can supplier selection and working relationships promote sustainability efforts that benefit the triple bottom line (the 3Ps—profits, people, planet)?