STRATEGIES FOR REACHING GLOBAL MARKETS There are several ways to become involved in world trade:Exporting 2. Creating subsidiaries 3. Franchising 4.


There are several ways to become involved in world trade:

1.Exporting            2. Creating subsidiaries3. Franchising                   4. Countertrading

5. Licensing           6.  Contract manufacturing7. Joint ventures

1.  ————This kind of an agreement with a Japanese food concern will give Campbell Soup a chance to increase its market share in Japan’s soup market.

2.  ———— In this kind of agreement, also known as outsourcing, Nike gives its name to shoes manufactured overseas and distributed here.

3.  ———— McDonald’s Ramada Inns, and Kentucky Fried

Chicken have successfully used this form of operation in foreign markets, after changing their product to suit local tastes.

4.  ———— Chrysler traded its vehicles in Jamaica for bauxite in this form of international trade.

5.  ————In 1995, Grand Metropolitan, a corporation headquarter in Great Britain, a acquired Pet, Inc. Of St. Louis.

6.  ————GE has a number of bilingual workers with advanced degrees in its trading department to help the corporation with this kind of international trade, selling their product to foreign markets.

7.  ————Coke and Pepsi often foreign markets by allowing a foreign manufacturer to use its trademark and pay them (Coke and Pepsi) a royalty for that right.

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