Please read the Harvard Business Publishing case: Toys “R” Us Japan (9-796-077), and discuss the following questions:
1. – Toys R Us’ retailing format has been successful in the U.S. Is there any reason why this selling format wouldn’t work as well in Japan as it does in the U.S? Should Toys R Us enter Japan? (are the benefits of entry worth the inevitable costs/risks)?
2. – Toys R Us’ operation in Japan is somehow different from what it is doing in the U.S. How do you assess the international entry mode adopted by Toys R Us- using strategic alliance as compared with other entry modes (ex. Franchising, greenfield, acquisition, etc.)
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