Integrated Marketing Communication Examples

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An integrated approach to marketing allows companies to focus marketing communications and deliver a clear, consistent message to customers via multiple communication vehicles, thus making a greater impact.

Share an example in this discussion, including a link and/or image(s), of an integrated marketing campaign and answer the following:

Why did you make this choice as your example of an integrated marketing campaign?
What key message is the company trying to communicate? (Keep in mind, the message includes not only what the words say but also the underlying message!)
Compare and contrast at least two marketing tactics used in the campaign. Why do you think those tactics were chosen?

300-500 Wor

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