I will pay for the following essay Article Review #1. The essay is to be 3 pages with three to five sources, with in-text citations and a reference page.
The independent variables were interpersonal-based service encounter and technology-based service encounter, while the dependent variables were brand loyalty and online purchase. The author applied The Theory of Planned Behavior (TPB) model in predicting the behavioral intention of online purchases.
The literature review is considered exhaustive, since it provided studies that explore the components, which impact consumer viewpoint perceptions of quality encounters, such as friendliness and display of proper emotions. It also mentioned studies that determined the relationship between service encounter satisfaction and repeat purchase intentions. From here, the author hypothesized that a positive customer encounter can motivate customers to use a hotel’s online reservation option. After that, the author connected studies that link satisfaction and brand loyalty and developed the second hypothesis from there. For two more hypotheses, the author identified the relationship between technology-based and interpersonal-relationship based encounters and brand loyalty. Finally, the author connected studies that built the relationship between brand loyalty and the intention to purchase services online.
The research design followed the quantitative approach, with 2000 questionnaires distributed in 270 hotels. The response rate was 26.9% or 538, which is quite low. After eliminating incomplete replies, only 505 results were chosen. The hotels included international and national franchise hotels, as well as independent ones. The author improved the validity of this instrument through pre-testing and gathering insight from experts. Twenty tourists were used to pre-test the survey instrument. Factor analysis is applied, which is considered appropriate for the research, since it studied underlying data patterns.
The findings adequately discussed if
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more