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Unit 6 [MT355]Page 1of 3Unit 6 Assignment: Design Appropriate Data Collection MethodsIn this Assignment,you will be assessed based on the following outcome: MT355-3:Design appropriate data collection methods.Marketing researchers must become highly skilled at designing appropriate methods of data collection, especially when it comes to designing a data collection methodology and developing survey questions used in the construction of a data collection form. InPart 1 of this Assignment, you will demonstrate your ability to design a data collection methodology using the knowledge obtained from Chapters 6 and 7 in your textbook. In Part 2 of this Assignment, you will demonstrate your ability to develop a viable research study questionnaire using the knowledge you obtain from Chapter 8 in your textbook. Be sure to conduct additional research to learn best practices used in marketing research questionnaire development. Directions for completing this AssignmentWhile completing this Assignment, it is essential that you consider the ethics behind your data collection methodology in Part 1, and in every question you develop in Part 2. Always consider the validity of your questions before making them ready for data collection.Part 1.In Part 1, you will formulate a sampling plan to direct the primary data collection process in a marketing research study. Compose an informative essay:●Design and formulate a data collection methodology to include the following information:○Explain the research problem.○Present secondary data to substantiate the need for the research study. Collect a minimum of two primary and two secondary data resources to improve your understanding of the research problem and topic area. Present a short summary of each primary and secondary data resource as an annotated bibliography. To learn how to construct an annotated bibliography for your secondary data resources, visit the W ritingReference Library in the Academic Support Center. Be sure to explain why each research resource will be useful in solving the research problem.○Design a sampling plan. Explain how a probability or nonprobability sample is used. Cover all steps in the design of a sampling plan as presented in Chapters 6 and 7 of the textbook. briefly plan on how you will choose the sample, and explain how you will go about collecting the data from the sample in your marketing research study.○Explain the validity of the survey you developed. Use research to support your explanation.Formulate a data collection methodology aligned to your research problem in your marketing research study.Explain how comparative or noncomparative scales are used in the data collection plan for your marketing research study. Part 2.Based on the topic of your marketing research project, design a 10-question market research survey that will help you collect viable data to inform your research study. You must prepare open-ended, closed-ended, and scaled response questions in your survey. Your survey design must be aligned with your research methodology, sampling design, and data collection plan. Demonstrate your ability by responding to the following requirements:●Design and formulate a ten-question market research survey that will help you collect viable primary data to inform your marketing research study.○Apply all steps in the questionnaire design as presented in Chapter 8 of the textbook.○Explain why each question has valid characteristics.○Develop open-ended response questions. ○Develop closed-ended questions.○Develop scaled response questions.
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