Hi, I need help with essay on Marketing Case Study: McDonalds. Paper must be at least 750 words. Please, no plagiarized work!
In this context, it is worth mentioning that the brand gives most importance to the part of promotion, by involving major advertisement and sales promotion with a poof that McDonald’s provide more emphasis on advertisement than on any other key elements in the global market as it is spending twice the amount of Burger King and Wendy’s on promotion. Conclusively, all its strategies are adopted by due significance to the market requirements effecting to simplification of the supply chain to an allowance of gifts and festive offers to the customers (McDonald’s Corporation, 2007).
.2. To put into an account, the Indian market had a non-welcoming approach with the market stuffed with local players and people with religious beliefs for which the brand excluded beef from its menu chart and introduced Indian beverages in a new international manner at a cheap rate. While in the Chinese market the brand faced a political dispute between the central government and Beijing’s city government which also gave it an unwelcoming path. The same was followed in the case of Russia, where it was forced to go on sale. But, despite the problems faced, it was able to stand up strong in the relative markets.
.3. From the period when organizations started expanding globally or have a wider view of the business competencies, they were affected by different controversies and difficulties from the external markets. McDonald’s is not an exception to this case. As it has a very competitive edge considering the fact that it is one of the most renowned brands, it places itself in the bull’s eye position to the global marketers. As well, it was also affected by its mistakes at the initial stage, like many other big brands have faced in the international market, like Coca-Cola, because of the fact that no brand will enjoy a smooth path from its origin.
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