Goals are an integral part of the strategic planning. Look at one aspect of a business: sales. They have hourly, weekly, and monthly goals, coupled with a plethora of conversion rates for sales activities which are a guiding force in the industry. Failure to meet goals results in lost revenue and lost jobs.
Regardless of what position you hold in a company, you are part of the planning process.
Strategic Planning Research
Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate.
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