4-8 pages, APA format, Double spaced
This is an individual paper that will focus on one organization (McDonald’s) and its global marketing efforts on both global and local level. International marketing managers frequently decide to adapt organizational brand image across international markets. Your individual paper will focus on information from the CH1 case study in our textbook combined with an article on Global Marketing by Rowan Wilken. * Papers due Jan 26th before class extended submission of paper to 10pm 1/26/17 . Read through both articles and answer the following questions in an essay form.
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