Develop an AdWords Account structure that includes campaigns and associated ad groups with themed keywords (Note: Although accounts often have many campaigns, for the purpose of this project, you

  • Develop an AdWords Account structure that includes campaigns and associated ad groups with themed keywords  (Note: Although accounts often have many campaigns, for the purpose of  this project, you should focus in on just 1 or 2 campaigns to really  hone your skills.)
    • Identify the product or service categories that should be established as campaigns
    • For each campaign, compile a list of themed keywords and establish  ad groups.  Your list of keywords should include keyword match-type.
    • Support and explain your account structure recommendations. For  example, why these campaigns? Why these ad groups? Why these keywords?  Why these match-types?
  • Develop effective ads for your ad groups
    • For each ad group, you should develop 2 ads
    • Ads should incorporate keywords, have a strong headline, and a call to action within the body copy
    • Explain why these ads will be effective in meeting the client/company’s online marketing objectives
  • SEE ATTACHMENT!!!

Hide Files: StrategicMarketingPromotion.docx

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