Create a 6 page essay paper that discusses Marketing mix: product, price and place.
The management of the organization has effectively focused on the efficiency and speed of the online video streaming services. Adoption and implementation of high quality and advanced technological resources have helped the organization to meet the customers’ demand. The product and service portfolio of Netflix includes online video streaming, low-cost blue-ray disk rental that are accessible in advanced operating systems and Smartphone.
Recent financial crisis and economic recession affected the global business environment. People are trying to save rather than consumption activities due to low disposable income and limited purchasing power. Therefore, the management of Netflix has adopted and implemented cost-leadership strategy in business operation process in order to support affected purchasing power of target customers. This business level strategy has helped the organization to reduce its overall business operation cost. This process has helped the organization to offer quality and high speed services at competitive price level. For example, the organization provides simultaneous streaming and HD video in standard streaming package for 7.99 dollars for monthly basis, which is quite economic and cheaper comparing to other existing service providers. In addition to this, Netflix has introduced a family plan of four high-definition video streaming at 11.99 dollars. This plan is quite unique and economic. Users can avail this unique service plan by near about 1.25-15 dollar cheaper comparing to other service providers. It has helped the organization to gain potential competitive advantages over its competitors in global market places.
The management of Netflix has adopted and implemented effective supply channel and distribution strategy in order to support its existing business level strategies. First of all, the organization has implemented digital distribution
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