Create a 3 page essay paper that discusses Strategic Marketing Promotion Strategies.
The product Life Cycle asserts that a product growth has a lifecycle roughly similar to a human’s life and eventually it stagnates and dies out. It is due to this that marketers in all companies aim their marketing strategies to keep their products in the growth stage.
Impact of Internet on promotional Mix: Over the years the use of Internet marketing has increased and has been successful in its various forms i.
e. email marketing and sales through website and links. The impact of Internet activities on promotional mix is that it adds another tool to use along with the promotional mix. Internet marketing is a support function and supports the marketing program.
Was Estee Lauder’s promotional mix for advanced night repair concentrate appropriate given its stage in product life cycle and the characteristics of the product In what Product life Cycle stage would you classify Estee Lauders Night Repair Concentrate
It can be seen from the case study, that Estee Lauders product Night Repair Concentrate has crossed maturity stage and is now in decline stage. This is because they will name the new website www.thelittlebrownbottle.com with the objective of reminding their customers of their history. It can be seen that the company is re-launching the product.
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