Compose a 750 words essay on Research in Motion Entering a New Era of Marketing. Needs to be plagiarism free!
With the combination of the three, companies gain a more competitive advantage in the market. The consumer population is attracted to the most modern, advanced and attractive commodities (Rantanen, 2005). In the business of mobile phones, the scenario is the same. This paper will discuss the RIM’s marketing plan and the improvements the company can make on the basis of a general marketing analysis.
Research In Motion deals with mobile phones and handsets. The company enjoys over 20 year’s existence in the market. However, the existence of the company in the market has taken shifts in the modern century corporate environment. The number of competitors is significantly increasing. It is for this reason that the future of RIM is questioned. With the coming of smaller firms in the market, RIM’s future is greatly threatened. For instance, the coming of Samsung in the market has greatly threatened the significance of RIM. Over the past two years, Samsung commodities have more demand in the market than I-phone and the Blackberry. Apart from demand, other companies are stepping up their marketing strategies. These factors are increasingly putting pressure on RIM to upgrade its marketing strategies. With the increase of consumer demand on mobile phones, RIM could be losing a lot of profits due to competition.
In the case analysis regarding mobile phones and telecommunication, competition lies as the main problem. Apart from the competitors, the consumer should be pleased with the product an organization offers. Competition in this industry is based on technology and trends. We live in a society where trends and technology is a basic want for all consumers. When it comes to mobile phones, the current consumer population looks at the technologically advanced features of a gadget.
For instance, gadgets with the Android operating system have greater market recognition than phones which do not have this operating system (Ferrell & Hartline, 2010).
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more