Compose a 1500 words essay on 1 Assignment: Management Report 1 : Environmental Audit. Needs to be plagiarism free!Download file to see previous pages…
The aim of this study is to focus on the strategies and plans undertaken by a renowned retail brand Tesco Plc so as to operate in the industry. The study shows the impact of the internal and external environment on the operations of the company. The internal and external factors have both a favorable and an unfavorable affect on the performance of the company. Where on one hand the company has earned growth, on the other hand the company has also been affected by threats which have affected its performance. Thus, the study will show that the environment has played a key role in evaluating the performance of the company. Introduction (please shorten it – and provided me citation behind sentence) Tesco Plc is a multinational company founded in 1919 by Jack Cohen, carries its business in the form of grocery and general merchandise retailer. The company’s headquarters is in England, United Kingdom, and carries on its activities in the United Kingdom, Hungary, the republic of China, the Czech Republic, Poland, Turkey, Slovakia, South Korea, Thailand, Japan, Malaysia, the United States and China. The company provides retail banking and insurance services through its subsidiary Tesco Personal Finance Plc. Tesco Plc is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. As of 15th January 2012, The Company had a market capitalization of approximately ?24.4billion and was the 15th largest company with a primary listing on the London Stock Exchange. Based on revenue it is the third largest global retailer behind Wal-Mart and French Carrefour, but based on profits it is the second largest. In 2010, Tesco Plc became the market leader within the UK food retail segment. The company was among the largest food retailers in the world having excess revenue of ?54billion in 2009 and employee strength of more than 470,000 people. Share of Leading Companies in the Food Retail market of UK Source: ivoryresearch, 2010 The company carries on its operations all over the world in approximately 4,331stores in 14 countries. The business of the company is divided into two segments, namely, retail and financial services. It provides online retailing services through their websites tesco.com and Tesco Direct, and financial services through Tesco Personal Finance. The company has diversified its activities into areas such as retailing of clothing, books, furniture, electronics, software and petrol, internet and telecom services, financial services, music downloads and DVD rental (Tesco, 2012, pp.13-15). Analysis of the Company’s External Business Environment The company’s external environment can be analyzed with the help of SWOT analysis, Porter’s five forces model and the Pestel framework. The analysis of the opportunities and threats of the company will help in the study of its external environment (Rao, Rao, and Sivaramakrishna, 2009, p.186). The opportunities to the company are- The company opened commercial networks in over 620 stores in 2009 of which 435 was international stores. This would help the company in managing its economy of scale and minimizing its systemic risk exposures.
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