g This is an International Marketing class; COURSE DESCRIPTION is Analytical approach to study marketing and e-marketing management decisions involving multinational operations. Focuses on the management of the marketing functions within the multinational corporation. The textbook used is International Marketing (Irwin Marketing) 17th Edition by Philip R. Cateora (Author), John Graham (Author), Mary C Gilly (Author)
Please download Case Study in pdf file. Then, write report on it.
1. Please choose 2-3 questions listed in the case. The structure of your case report is listed as follows:
Brief case introduction
Questions and your answers.
2. The length of your report is no more than two (2) pages and 12 font size. Be concise, be relevant.
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