Prepare an in-depth analysis of four case studies during the semester. Here are some guidelines:
· This is an individual assessment, which is a part from your course score. It requires effort and critical thinking
· Answer all the questions listed below for each case.
· The ‘answers’ to the questions are best formulated by reviewing the case and the reading materials up and including the current week in the course.
· The questions are worded to help you apply the readings to the case, so don’t limit yourself to the case’s terminology and perspective. The best analysis will abstract the case content by applying the reading materials to draw broader lessons about the material
Case Study 4 Questions: Zappos
1) Define SCM and how it can benefit Zappos.
2) Explain CRM and why Zappos would benefit from the implementation of a CRM system.
3) Demonstrate why Zappos would need to implement SCM, CRM, and ERP for a connected corporation.
4) Analyze the merger between Zappos and Amazon and assess potential issues for Zappos customers.
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