ANSWER THE QUESTION TO THE QUIZ I HAVE ATTACHED QUESTION 1 PICTURE….. Choose one and follow the instructions, posting your FTC case summary here. Remember to indicate which case you read.Essay •

ANSWER THE QUESTION TO THE QUIZ I HAVE ATTACHED QUESTION 1 PICTURE…..

 Choose one and follow the instructions, posting your FTC case summary here. Remember to indicate which case you read.

Essay • 50 points

This document contains press releases for settlements entered into between the Federal Trade Commission (the US privacy law enforcement arm) and various website owners:

( QUESTION 1 PICTURE IS ATTACED AT THE BOTTOM)

***write a 5 sentence paragraph for question 1 its a essay***

2. In questions 2-11, you’ll analyze a privacy policy from a marketing perspective with an eye to legal compliance.

Choose One • 5 points

Congratulations! You’re on staff at NFL.com. You’ve been asked to access the site’s trade secret consumer database to meet various marketing objectives. Can the task be done without violating the company’s privacy policy, located at http://www.nfl.com/help/privacy, or jeopardizing the legal protection of the secret? 

Your boss asks you to find out how many of the newsletter subscribers are opening promotional emails from NFL.com and its affiliates and whether there are any demographic trends (age, location, etc.) that indicate a likelihood of opening the email. Is this kind of data NFL.com collects from site visitors?

choose the correct answer

• Yes—get going on it!
• No—you’ll have to talk to IT and Legal about adding that functionality.

3. In questions 2-11, you’ll analyze a privacy policy from a marketing perspective with an eye to legal compliance.

Choose One • 5 points

Congratulations! You’re on staff at NFL.com. You’ve been asked to access the site’s trade secret consumer database to meet various marketing objectives. Can the task be done without violating the company’s privacy policy, located at http://www.nfl.com/help/privacy, or jeopardizing the legal protection of the secret?

Is consumer information disclosed or shared with anyone other than the website owner? If so, with whom and for what purposes?

choose the correct answer

• Business that provide services to NFL.com (to perform their functions)
• Third parties who make marketing offers to site visitors
• Law enforcement
• All of the above

4. In questions 2-11, you’ll analyze a privacy policy from a marketing perspective with an eye to legal compliance.

Choose One • 5 points

Congratulations! You’re on staff at NFL.com. You’ve been asked to access the site’s trade secret consumer database to meet various marketing objectives. Can the task be done without violating the company’s privacy policy, located at http://www.nfl.com/help/privacy, or jeopardizing the legal protection of the secret? 

What should the team do if a child under 13 uploads information to the site or app?

choose the correct answer

• Delete the information as soon as possible.
• Use it just like it would use any other fan’s information.

5. In questions 2-11, you’ll analyze a privacy policy from a marketing perspective with an eye to legal compliance.

Choose One • 5 points

Congratulations! You’re on staff at NFL.com. You’ve been asked to access the site’s trade secret consumer database to meet various marketing objectives. Can the task be done without violating the company’s privacy policy, located at http://www.nfl.com/help/privacy, or jeopardizing the legal protection of the secret?

Can you share (no compensation changing hands) site visitor information consisting of email addresses, names, birthdates, operating systems, and geographic locations of NFL.com’s e-newsletter subscribers with the Baltimore Ravens?

choose the correct answer

• Get going on it! The policy specifically allows this since they are affiliates.
• Save the NFL! The policy prohibits this or doesn’t specifically address this—doing it would present a legal risk.

6. In questions 2-11, you’ll analyze a privacy policy from a marketing perspective with an eye to legal compliance.

Choose One • 5 points

Congratulations! You’re on staff at NFL.com. You’ve been asked to access the site’s trade secret consumer database to meet various marketing objectives. Can the task be done without violating the company’s privacy policy, located at http://www.nfl.com/help/privacy, or jeopardizing the legal protection of the secret? 

A licensed apparel distributor who is not an NFL affiliate offers you a flat fee + commission on sales if NFL.com provides her with email addresses, names, birthdates, operating systems, and geographic locations of the team’s e-newsletter subscribers. Can you take her up on the offer?

choose the correct answer

• Get going on it! The policy specifically allows this
• Save the NFL! The policy prohibits this or doesn’t clearly address this—doing it would present a legal risk.

7. In questions 2-11, you’ll analyze a privacy policy from a marketing perspective with an eye to legal compliance.

Choose One • 5 points

Congratulations! You’re on staff at NFL.com. You’ve been asked to access the site’s trade secret consumer database to meet various marketing objectives. Can the task be done without violating the company’s privacy policy, located at http://www.nfl.com/help/privacy, or jeopardizing the legal protection of the secret?

NFL.com runs a contest with the winner getting club level season tickets. The contest is sponsored by one of the team’s major sponsors. Can the information collected on the contest entry form be shared with the sponsor?

choose the correct answer

• Get going on it! The policy specifically allows this.
• Save the NFL! The policy provides that you can share the information if the consumer consented, so you’ll want to first ensure that the list contains only those consumers who consented.

8. In questions 2-11, you’ll analyze a privacy policy from a marketing perspective with an eye to legal compliance.

Choose One • 5 points

Congratulations! You’re on staff at NFL.com. You’ve been asked to access the site’s trade secret consumer database to meet various marketing objectives. Can the task be done without violating the company’s privacy policy, located at http://www.nfl.com/help/privacy, or jeopardizing the legal protection of the secret?

If the NFL wants to use certain consumer information in a way that would violate the policy, it can change the policy to allow the new use. Under the terms of the NFL.com policy, how would it advise consumers of the new policy?

choose the correct answer

• By posting the changes online or emailing account holders
• The new policy is posted above the fold on the home page for 24 hours before taking effect

9. In questions 2-11, you’ll analyze a privacy policy from a marketing perspective with an eye to legal compliance.

Choose One • 5 points

Congratulations! You’re on staff at NFL.com. You’ve been asked to access the site’s trade secret consumer database to meet various marketing objectives. Can the task be done without violating the company’s privacy policy, located at http://www.nfl.com/help/privacy, or jeopardizing the legal protection of the secret?

Can you make an infographic covering location and demographic data of season ticket holders, newsletter subscribers and app subscribers to use as a marketing tool aimed at retailers?

choose the correct answer

• Get going on it! The policy allows this.
• Save the NFL! The policy prohibits this or doesn’t specifically address this—doing it would present a legal risk.

10. In questions 2-11, you’ll analyze a privacy policy from a marketing perspective with an eye to legal compliance.

Choose One • 5 points

Congratulations! You’re on staff at NFL.com. You’ve been asked to access the site’s trade secret consumer database to meet various marketing objectives. Can the task be done without violating the company’s privacy policy, located at http://www.nfl.com/help/privacy, or jeopardizing the legal protection of the secret?

NFL.com wants all employees to be able to review the consumer data it gathers and as well as what can be learned about NFL fans from that data. What steps can the organization take to boost its claim that the information is a protectable trade secret?

choose the correct answer

• Telling employees that the data and analysis is the team’s trade secret
• Having employees sign a confidentiality agreement when they are hired and remind them of it when they leave the team
• Marking all files and documents “Confidential”
• All of the above

11. In questions 2-11, you’ll analyze a privacy policy from a marketing perspective with an eye to legal compliance.

Choose One • 5 points

Congratulations! You’re on staff at NFL.com. You’ve been asked to access the site’s trade secret consumer database to meet various marketing objectives. Can the task be done without violating the company’s privacy policy, located at http://www.nfl.com/help/privacy, or jeopardizing the legal protection of the secret?

NFL.com’s consumer data analytics are a trade secret of the organization. Your boss asks you to send a copy of the latest report over to one of the NFL affiliates. What would be a smart question for you to ask before sending the report to ensure the affiliate knows not to further disclose or misuse the data and trends contained in that report?

choose the correct answer

• Has the affiliate agreed to use the data?
• Has the affiliate signed a confidentiality or non-disclosure agreement?
• Has the affiliate agreed to pay for the data?
• Do we trust the affiliate to do the right thing by this report?