Capsim Guide 2021
It is important to keep in mind that 20% of the overall MBA capstone grade depends on Capsim. The game is a long-term strategy with 8 rounds. Going through this course ought to increase your enables one to gain knowledge and skills which ought to increase your price during salary negotiation.
This guide will help avoid the stress, anxiety and sleep deprivation that comes with business simulation. It provides helpful Capsim tips per round for all 8 rounds
The general strategy for this game is investing heavily in product invention, capacity and automation which makes money to make more money.
If the assignment is group work, consider:
- Choosing a group leader to review all decisions
- Place the right member for the right task, for instance the marketing person should not also be the human resource person
- Research and development as the key to winning
- Marketing faces 4 decisions which include price, promo, sales and sales forecast calculations
- Production faces 3 decisions which are production plan calculation, production capacity expansion and automation
- Human resource faces 2 decisions
It is important to invest in human resource as it reduces labor costs.
- Time quantity management faces 10 decisions
- Finance faces about 5 decisions
A finance member is not very important as the important thing is to get enough funds for first 3 rounds.
Finance decisions are also the last ones to be made.
Capsim Reminders
- Price range decreases by $0.50 on both ends every year to keep products more competitive
- Ensure that enough capacity for production is added for each segment to avoid loss of customers due to more sales by competitors
- New products are important to win: whenever a new product is invented, invest in capacity and set automation for new products
- Where funds are available, invest in automation for newly invented products
- Changing performance or product size repositions it in perceptual map, for instance, if performance of a product is improved and its size reduced, it is moved towards the lower right on the perceptual map.
- Failing to reposition a product moves it to low end market segment
- Remember to read the instructions booklet to get a better understanding of the game.
Capsim TIPS Per Capsim Round |
||||||||
| Round 1 | Round 2 | Round 3 | Round 4 | Round 5 | Round 6 | Round 7 | Round 8 | |
| Research And Development(R&D) Decisions Capsim Tips | Ø A new product invented(to double sales as well as profit from Round 4 to 8) | Ø Segment repositioning: Traditional, high-end, size and performance | Ø Segment repositioning: high-end, high-end(product),performance and size | Ø Segments repositioned: traditional, high-end, high-end(invented product), size and performance | Ø All segments repositioned | Ø Segments repositioned: high-end(invented product), high-end, size, performance and traditional
|
Ø Segments repositioned: high-end(invented product), high-end, traditional | Ø Segments repositioned: high-end(invented product), high-end, traditional, size and performance |
| Marketing Decisions Capsim Tips | Ø Paid for accessibility
Ø Paid for awareness |
Ø Paid for accessibility
Ø Paid for awareness |
Ø Paid for accessibility
Ø Paid or awareness |
Ø Paid for awareness
Ø Paid for accessibility |
Ø Paid for awareness
Ø Paid for accessibility |
Ø Paid for awareness
Ø Paid for accessibility |
Ø Paid for awareness
Ø Paid for accessibility |
Ø Paid for awareness
Ø Paid for accessibility |
| Production Decisions Capsim Tips | Ø Automation purchasing for new and existing products
Ø Capacity purchasing for new and existing products Ø Surplus capacity selling for traditional (-600) Ø Surplus capacity selling for High End(-300) Ø New capacity for new R&D product addition(600,automation 5) Ø Automation for traditional increase to 5 and Low End to 6.5 |
Ø More automation purchased
Ø More capacity purchased |
Ø More automation purchased
Ø More capacity purchased |
Ø More automation purchased
Ø More capacity purchased |
Ø More automation purchased
|
Ø More automation purchased
Ø More capacity purchased |
Ø More capacity purchased | Ø Automation and capacity no longer purchased |
| Finance Decisions Capsim Tips | Ø MAX issued stocks
Ø MAX issued bonds Ø Changed Accounts Receivables due dates of up to 90 or 46 days Ø Changed Accounts Payable date up to 30 days |
Ø Issued stocks
Ø Issued bonds Ø Accounts receivables due date up to 90 days Ø Accounts payables payment date up to 30 days |
Ø Issued stocks
Ø Accounts receivables due date up to 90 days Ø Accounts payables payment date up to 30 days |
Ø Issued stocks
Ø Accounts receivables due date up to 90 days Ø Accounts payables payment date up to 30 days |
Ø Accounts receivables due date up to 90 days
Ø Accounts payables payment date up to 30 days |
Ø Accounts receivables due date up to 90 days
Ø Accounts payables payment date up to 30 days |
Ø Retired stocks
Ø Retired bonds Ø Accounts receivables due date up to 90 days Ø Accounts payables payment date up to 30 days |
Ø retired stocks
Ø retired bonds Ø Accounts receivables due date up to 90 days Ø Accounts payables payment date up to 30 days |
| Human Resource Decisions Tips | – | Ø $5000 Recruiting costs
Ø 80 hours of training Ø New labor terms negotiated |
Ø $5000 recruiting costs
Ø 80 hours of training |
Ø $5000 recruiting cost | Ø $5000 recruiting costs
Ø 80 hours of training |
Ø $5000 recruiting costs
Ø 80 hours of training |
Ø $5000 recruiting costs
Ø 80 hours of training Ø New labor terms negotiated
|
Ø $5000 Recruiting costs
Ø 80 hours of training |
| Total Quantity Management(TQM) | – | – | – | Ø $1500 per cost category | Ø | Ø $1500 costs per category | – | – |
Repositioning products is important in Capsim as it affects the material cost (the more advanced the positioning, the more expensive cost of material will be) and cuts products age.
Some of the key ways of improving working capital are:
- Replacement of short-term debt with long-term ones
- Collection of more of accounts receivables than stated amounts
- Issuing stock for cash
- Making profits
- Sale of short-term assets for cash
- Settlement of short-term debts for less than stated amounts
- Reduction of the balance required in current asset account allowance for doubtful accounts
It is also important to monitor your competitors strategic decisions as they might help you determine decisions for each departments in the upcoming rounds.
The Most Outstanding Capsim Guide 2021
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