1-) You have to use Porter’s Generic Strategic Model (draw model in the slide of the presentation and you have to be specific with the company’s strategic position by showing in the model! )
2-) put all the related information as bullet points in the model
3-) you have to explain these bullet points indicated the model (in 600 words) by comparison with Shell’s Main competitors in the industry in the UK
IMPORTANT: Don’t forget to compare the Shell with the its competitors, and you have to speak about its competitors as well as Shell’s current strategic position in the industry in UK.
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